01Create
Research becomes a campaign narrative, visual direction and a family of assets shaped for each destination.
One workspace for the people, context, assets, routes and learning behind a campaign.
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Your existing Cream account is already your Cream Agents identity. Sign in once and your Free workspace is ready automatically.

Cream does not hand you another blank dashboard. It asks what must change, discovers who should care, plans the routes, checks every required asset, coordinates the work and returns the evidence to one place.
01Research becomes a campaign narrative, visual direction and a family of assets shaped for each destination.
02Owned Cream surfaces and external channels become explicit routes with budgets, assets and readiness contracts.
03Every response keeps its campaign, source and asset context until it becomes learning—or a lead with an owner.
The work can move sequentially or in parallel, but every decision remains attached to the same objective. Nothing has to be stitched together by hand.
Cream turns an ambition into a measurable outcome, identifies ambiguity and keeps the objective editable.
Agents compare the objective with content affinity, market signals and existing customer context.
Budget, dates and channel combinations become forecast ranges with visible confidence factors.
Each selected channel asks for its video, visual, list, location, destination, owner and measurement contract.
Research, writing, design, repurposing, list preparation and measurement tasks move on one execution graph.
Artefacts, approvals, events and leads arrive in Mission Control with their lineage intact.
Cream keeps owned reach separate from paid inventory. A useful campaign can begin inside Cream, learn quickly and earn the right to spend more.
Publish carefully, observe the response and develop evidence before committing budget.
Compare channel fit, cost, forecast quality and mix resilience before anything is activated.

Cream shows what it is doing, what it needs from you and what is ready for review. Nothing important is hidden behind a final confirmation.
Planning, production, approval, publication and spending are different permissions. Cream makes those boundaries visible instead of burying them in a final confirmation dialog.
Every existing Cream member already has a Free identity. Plans change what Cream may activate; they do not change the care applied to planning, assets and approvals.

Begin with one ambition. Cream will ask the next useful question.
Describe the change you want to create. Cream will work backwards from the outcome.

Planning only. Nothing is booked, spent or published from this step.
Cream compared your objective with existing content, signals and CRM context. Choose a direction or let Cream decide.
Describe a specific group Cream should build this campaign around.
Cream recommends Audience 01. It has the clearest alignment between the objective, available source material and lead path.
Pick one direction or let Cream choose. You can change this later without losing the plan.
You are still building this campaign. Choose one channel, a combination, or let Cream allocate the mix. Change the money or dates and every forecast refreshes immediately.
Tell Cream enough to forecast, prepare and hand off this route. Unknown values reduce confidence rather than being silently guessed.
Paid forecasts and owned distribution routes are shown separately.
Cream has translated the selected channel mix into concrete creative requirements. Attach an existing asset or ask Cream to create what is missing.
Missing requirements will block only the affected channels, not the entire campaign.
Every checked step will run. Uncheck anything you do not want, or edit its instruction before the agents begin.
6 steps selected · External publishing remains approval-locked
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Cream is translating your objective into a campaign plan and deciding which work can happen in parallel.
Resume a journey, begin a campaign, or inspect everything Cream has prepared from one place.
Saved just now
These counts come from recorded events, not forecasts.
Consent is required. Cream deduplicates by campaign and email, then syncs to Matsya when the workspace is connected.
Recorded events and captured leads for one run. Nothing on this page is a forecast.
Every grounded briefing Maya produced while building your campaigns, and the audiences you have aimed at.
Drop in any URL. Cream fetches the page and reports what it actually finds — nothing is estimated.
Open any deliverable Cream has produced, and see where each campaign is in its schedule.
Understand every service, configure what matters, and run what your plan permits. Cream can provision the rest with you.
Organisation knowledge flows into products and campaigns. Every answer retains its source and scope.
Keep organisation, product and campaign material separate. Cream reads new material, then uses it when it is relevant to your work.
Choose the accounts, publications and partners Cream may prepare work for. You stay in control of what goes out.
These are the routes Cream can publish through today. Xpress, Google, Instagram, X and Medium appear here as each one is wired up.
Your organisation, channels, approvals, audiences and lead-handling preferences.
Come back here to update what Cream knows, where it can reach people and what it is helping you set up.
0 pieces of organisation, product or campaign context
0 channels set up
0 things Cream is helping set up
Audience, measurement and publishing choices can always be changed inside a campaign.
The identity and context Cream uses when agents reason and write.
These routes can operate without a paid-media budget. Each remains separately selectable and measurable.
A custom route must define owner, buying model, delivery requirements, measurement and failure escalation.
This campaign intentionally has no target recipients. For a sending campaign, list selection follows these controls.

Start with the outcome you want. Cream then helps you choose the people, routes and work needed to get there.